Our approach reflects the people we serve. We want deliver information to help horse lovers to select, breed and buy horses.

We are 100% committed to quality on tools and information provided.

We understand the need for tools to help horse lovers to understand how much one colt or filly will grow based on their actual height during development. We also developed a coat color based system to help horse lovers to understand the prospective outcomes of a mating based on the coat color of the Sire and Dam for different breeds.

The love for the horses binds us together. It drives us to be the best.

We want to reduce information asymmetry in market of horses helping horse lovers to gain more information before they choose their long time friend.

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